Head of Customer Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Head of Customer Marketing, responsible for building and leading a new Customer Marketing area, defining strategies, and collaborating with various teams to drive growth through effective product marketing and client engagement initiatives.

Key responsibilities

• Own product marketing by defining positioning, messaging, and go-to-market plans for service lines and new offerings
• Lead Sales Collateral and Copywriting teams to deliver high-quality marketing materials that support sales efforts
• Develop and execute Customer Marketing and Events strategies, including upsell/cross-sell campaigns and client advocacy programs

Required qualifications

• 8+ years of overall B2B marketing experience, with 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B setting
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy