Head of Demand Generation
Job Summary
Seeking a senior demand generation leader, the full-time Head of Demand Generation will manage the entire pipeline engine, driving MQL-to-SQL conversion, overseeing content strategy, and leading digital event programs in a remote work environment.
Key responsibilities
- Drive MQL-to-SQL conversion through comprehensive campaign architecture and ensure clean attribution and reporting
- Lead content distribution strategies and collaborate on demand-generating content across multiple channels
- Manage the SDR team and implement AI SDR tools to enhance outbound reach and maintain performance accountability
Required qualifications
- 10+ years of experience in B2B SaaS demand generation or revenue marketing, with at least 4 years in a senior leadership role
- Bachelor's degree in business, marketing, or a related field
- Proven track record of building integrated demand programs that drive measurable pipeline growth
- Experience managing or working closely with SDR or BDR teams
- Hands-on experience with HubSpot and Salesforce, including lead routing and funnel reporting
Complete Job Description
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