Head of Demand Generation

Job Summary

Driving the demand generation strategy, the full-time Head of Demand Generation will manage the pipeline and revenue targets, diagnose existing marketing channels, and integrate AI tools into workflows while working remotely.

Key responsibilities

• Own the demand generation function's pipeline, revenue number, budget, and team from day one
• Diagnose the current channel mix and make strategic decisions on what to keep, retool, or retire within the first 60-90 days
• Shift measurement and programs from a legacy model to signal- and intent-based marketing, while launching new channels beyond the standard mix

Required qualifications

• Experience modernizing or turning around an existing demand generation function
• Demonstrated use of AI or agentic tools to enhance marketing workflows
• Proven track record of launching non-traditional marketing channels in the last two years
• Experience carrying a pipeline or revenue target with evidence-based budget reallocation
• Leadership experience managing a team of specialists or directors through transitions