Head of Demand Generation

Job Summary

Leading a high-impact team, the remote Head of Demand Generation will manage a substantial annual media budget across various channels, focusing on optimizing paid acquisition strategies to connect homeowners with the company's offerings while ensuring lead quality and performance metrics align with business objectives.

Key responsibilities

• Oversee strategy and performance for paid search and paid social channels, including Google Ads, Microsoft Advertising, Meta, and TikTok
• Build and manage demand generation forecasts and budget allocations, partnering with Finance for performance reporting and planning
• Lead, mentor, and develop a marketing team while collaborating with cross-functional teams to enhance conversion rates and overall marketing effectiveness

Required qualifications

• 12+ years of performance or growth marketing experience, with at least 5 years in a leadership role
• Proven track record managing a paid media budget of $15M or more
• Experience in financial services or regulated, considered-purchase categories
• Hands-on experience with media mix modeling and incrementality testing
• Bachelor's degree in marketing, business, economics, or a related field