Head of Demand Generation

Job Summary

To drive integrated demand generation efforts, the full-time Head of Demand Generation will oversee the entire pipeline engine, managing digital programs, content strategies, and sales development initiatives while collaborating closely with marketing and sales leadership in a remote work environment.

Key responsibilities

• Drive MQL-to-SQL conversion through full-funnel campaign architecture and ensure clean attribution and lead routing
• Lead content distribution strategy and collaborate with teams to develop demand-generating content
• Manage the SDR team and implement AI SDR tools to enhance outbound reach and maintain performance accountability

Required qualifications

• 10+ years of B2B SaaS demand generation or revenue marketing experience, with at least 4 years in a senior leadership role
• Bachelor's degree in business, marketing, or a related field
• Proven track record of building integrated demand programs that deliver measurable pipeline growth
• Experience managing or partnering with SDR or BDR teams, with a solid understanding of the inbound and outbound pipeline model
• Hands-on experience with HubSpot and Salesforce, including attribution and funnel reporting