Head of Enterprise Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Head of Enterprise Marketing, responsible for building and leading a new Customer Marketing area, defining strategies, and collaborating with executives to drive growth through effective product marketing and customer engagement initiatives.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead the Sales Collateral and Copywriting teams, ensuring high-quality deliverables that support Sales efforts
• Build and execute Customer Marketing campaigns, including upsell and cross-sell initiatives, while establishing KPIs and reporting results to the CMO

Required qualifications

• 8+ years of overall B2B marketing experience, with at least 4 years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B context
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing B2B copy, including briefing, editing, and quality control