Head of Enterprise Marketing

Job Summary

Building and leading a new Customer Marketing area from the ground up, the full-time Head of Enterprise Marketing will own product marketing, manage sales collateral and copywriting teams, and drive customer marketing initiatives while working remotely.

Key responsibilities

• Define positioning and messaging for go-to-market plans and maintain competitive intelligence
• Oversee the Sales Collateral and Copywriting teams, ensuring quality and effectiveness of marketing materials
• Develop upsell and cross-sell campaigns, executive events, and advocacy programs with measurable revenue targets

Required qualifications

• 8+ years of B2B marketing experience, including 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B setting
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing B2B copy, including briefing, editing, and quality control