Head of Enterprise Marketing
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Job Summary
Building and leading a new Customer Marketing area, the full-time Head of Enterprise Marketing will directly report to the CMO, overseeing product marketing, sales collateral, and customer marketing initiatives in a remote work environment.
Key responsibilities
- Define positioning and messaging for go-to-market plans, maintaining competitive intelligence
- Lead the Sales Collateral and Copywriting teams to produce effective marketing materials
- Develop upsell and cross-sell campaigns, client events, and advocacy programs with revenue targets
Required qualifications
- 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
- 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B company
- Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
- Experience in customer marketing, including upsell/cross-sell campaigns and client events
- Proficiency in copy management, including briefing and quality control of B2B copy
Complete Job Description
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