Head of Growth
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Job Summary
To drive growth and optimize marketing performance, the full-time Head of Growth will manage end-to-end analytics, traffic acquisition strategies, and CRM integration, working remotely within UTC 1 to UTC+4 while reporting to the Chief Marketing Officer.
Key responsibilities
- Oversee the setup and management of data analytics and reporting systems, ensuring accurate tracking of marketing performance and user behavior
- Lead paid traffic acquisition efforts across multiple platforms, optimizing campaigns for conversion and budget allocation
- Integrate and manage Zoho CRM to ensure seamless lead routing and scoring based on user activity and engagement metrics
Required qualifications
- Proven experience in digital marketing analytics and traffic acquisition
- Strong understanding of CRM systems, particularly Zoho, and data integration processes
- Experience with business intelligence tools such as Lookerstudio, Power BI, or Tableau
- Knowledge of fraud detection mechanisms and risk management in digital marketing
- Ability to lead and coordinate cross-functional teams effectively
Complete Job Description
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