Head of Integrated Marketing

Job Summary

Leading Empower's enterprise brand and integrated marketing strategy, the full-time Head of Integrated Marketing will evolve brand positioning and drive integrated marketing initiatives to enhance brand equity and support customer engagement, all while working remotely.

Key responsibilities

• Own and evolve enterprise brand strategy, positioning, and value proposition in collaboration with executive leadership
• Translate business priorities into integrated marketing strategies that guide brand communications and customer interactions
• Lead full-funnel marketing strategy and manage brand and paid media investment to optimize marketing effectiveness

Required qualifications

• Bachelor's degree in Marketing or a related field
• 12+ years of brand and marketing leadership experience, including enterprise brand strategy and integrated marketing
• Proven experience in developing and executing full-funnel marketing strategies
• Expertise in managing large-scale paid media investments and integrated marketing campaigns
• Demonstrated ability to influence executive stakeholders and collaborate across cross-functional organizations