Head of Marketing

Job Summary

To establish a comprehensive marketing strategy and team, the remote Founding Head of Marketing will create and execute a go-to-market plan, oversee brand positioning, and develop acquisition strategies for both service users and professionals in a rapidly growing mental health technology marketplace.

Key responsibilities

• Create and execute an integrated go-to-market strategy
• Own brand positioning, messaging, and campaign consistency
• Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, and reporting

Required qualifications

• Significant experience leading growth and full-funnel marketing in an early-stage or rapidly growing company
• Strong performance-marketing experience, particularly with Meta and Google Ads
• Experience managing budgets and allocating resources based on evidence
• Confidence across brand, creative, content, paid media, email, partnerships, and PR
• Proven track record of converting content and social engagement into measurable commercial results