Head of Marketing

Job Summary

To drive revenue growth through demand generation and inbound pipeline, the full-time remote Head of Marketing will own the marketing function end-to-end, assessing existing initiatives and prioritizing new opportunities while collaborating closely with a product marketer.

Key responsibilities

• Develop and execute demand generation strategies across various channels including content, email, social, and paid media
• Manage the company's LinkedIn presence and oversee community engagement through newsletters, podcasts, and events
• Establish core messaging and positioning in collaboration with the CEO, while tracking marketing metrics tied to MQLs, SQLs, and revenue

Required qualifications

• 5+ years of B2B SaaS marketing experience, with at least 2 years in a leadership role
• Proven track record in demand generation with measurable revenue impact
• Experience or exposure to partner marketing or partnerships-led growth
• Strong critical thinking and judgment in identifying growth opportunities
• Exceptional writing skills with a portfolio showcasing relevant content and programs