Head of Marketing

Job Summary

To drive growth through customer engagement, the full-time Head of Marketing will build and lead a new Customer Marketing area remotely, focusing on product marketing, sales collateral, and customer events while collaborating with executives across various departments.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead Sales Collateral and Copywriting teams to establish messaging frameworks and deliver essential sales materials
• Develop Customer Marketing and Events strategies, including upsell/cross-sell campaigns and client advocacy programs with revenue targets

Required qualifications

• 8+ years of overall B2B marketing experience, with 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in copy management and quality control of B2B copy