Head of Marketing

Job Summary

To build and lead a new Customer Marketing area, the full-time Head of Marketing will manage product marketing, sales collateral, and customer marketing initiatives while working remotely and reporting directly to the CMO.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead the Sales Collateral and Copywriting teams to deliver effective marketing materials used by Sales
• Build and execute customer marketing campaigns, including upsell and cross-sell initiatives, with revenue targets agreed upon with Sales

Required qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in copy management, including briefing and quality control of B2B copy