Head of Marketing
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Job Summary
Building a marketing function from the ground up, the full-time Head of Marketing will establish ITVA's strategy, positioning, and demand generation efforts while working remotely to shape the company's brand and growth trajectory.
Key responsibilities
- Establish ITVA's marketing strategy, infrastructure, and processes from zero to one
- Develop compelling positioning and messaging that communicates ITVA's value to enterprise leaders
- Drive demand generation through campaigns that generate qualified enterprise opportunities and support revenue growth
Required qualifications
- 7+ years of professional marketing experience, preferably in B2B enterprise software or related fields
- 3+ years of marketing leadership experience with ownership of strategy and execution
- Proven experience building or scaling marketing functions at startups or high-growth technology companies
- Strong understanding of enterprise B2B marketing, long sales cycles, and technical buyer personas
- Demonstrated success in developing demand-generation programs with measurable impact
Complete Job Description
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