Head of Organic Growth
Job Summary
Seeking a hands-on Head of Organic Growth, the full-time remote position will manage organic acquisition strategies across SEO, content, social, and community efforts to drive high-intent traders to Kraken Pro while optimizing user experience and conversion rates.
Key responsibilities
- Own and execute the organic acquisition strategy to attract high-intent traders
- Map the conversion funnel, analyze drop-off points, and implement strategies to improve trader retention
- Collaborate with Product and Design teams to enhance user experience across landing pages and onboarding processes
Required qualifications
- 5+ years of experience in B2C acquisition or growth marketing, preferably in fintech, crypto, or gaming
- Strong understanding of product features and their impact on growth
- Proven ability to analyze data and derive actionable insights for marketing strategies
- Experience leading a small team in a player-coach capacity
- Familiarity with trading culture and effective communication with cross-functional teams
Complete Job Description
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