Head of Payer Marketing

Job Summary

Owning the marketing strategy for the payer-facing portfolio, the full-time Head of Payer Marketing will set the go-to-market approach, manage the marketing budget, and lead a team to execute initiatives remotely.

Key responsibilities

• Develop and implement the payer go-to-market strategy, including target segments and competitive positioning
• Define the annual and quarterly flight plan for the payer portfolio while managing the associated marketing budget
• Generate pipeline numbers for the payer portfolio and build strategic plans around key payer deals

Required qualifications

• 10+ years of experience in category or product marketing targeting health plans, MCOs, or government payer programs
• Strong understanding of payer operations, including risk adjustment and utilization management
• Proven track record of setting go-to-market strategies and being accountable for pipeline and revenue outcomes
• Experience in writing and owning payer-facing messaging and positioning
• Demonstrated ability to build and lead a team while focusing on outcomes rather than personal output