Head of Performance Marketing

Job Summary

To drive growth through innovative marketing strategies, the full-time Head of Performance Marketing will manage paid social campaigns across Meta and emerging channels, focusing on campaign strategy, creative testing, and performance optimization in a remote work environment.

Key responsibilities

• Lead and optimize paid social performance, including campaign strategy, audience testing, and budget management
• Establish a system to connect and optimize messaging, creative, audience, and conversion metrics
• Analyze full-funnel performance and translate insights into actionable recommendations for cross-functional teams

Required qualifications

• 3-6+ years of hands-on paid social experience with substantial budgets for Meta and Google campaigns
• In-depth understanding of campaign architecture, optimization mechanics, and audience strategy
• Proficiency in managing tracking and measurement tools such as Meta Pixel and UTMs
• Strong creative judgment with a track record of optimizing for true business outcomes
• Preferred experience in lead generation, healthcare, or other trust-heavy consumer sectors