Head of Product Marketing
Job Summary
Leading the product marketing function, the full-time Head of Product Marketing will build strategies for growth, conversion, and retention while managing a Product Marketing Manager and collaborating with cross-functional teams in a fully remote environment.
Key responsibilities
- Lead and mentor the product marketing team, setting clear goals and performance standards
- Define and execute Product-Led Growth strategies to enhance customer acquisition and retention
- Establish KPIs for product marketing initiatives and provide data-driven insights to executive leadership
Required qualifications
- 7+ years of experience in Product Marketing leadership within SaaS, B2B, or B2B2C environments
- Proven management experience with the ability to create scalable processes
- Hands-on expertise in developing Product-Led Growth strategies
- Strong analytical skills to evaluate campaign performance using quantitative metrics
- Demonstrated ability to coordinate with Product, Sales, and Customer Success teams
Complete Job Description
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