Head of SMB Marketing

Job Summary

Leading the SMB marketing efforts, the full-time Head of SMB Marketing will define strategy, manage a dedicated team, and drive demand generation for new logos, cross-sell, and product adoption in a fully remote environment.

Key Responsibilities

• Define the SMB ideal customer profile, manage the marketing budget, and lead a team focused on demand generation and product marketing
• Create and execute campaigns that generate new logo demand through content, events, and account-based marketing
• Enhance product adoption and retention by developing in-app messaging and lifecycle campaigns, while collaborating with Customer Success and Product teams

Required Qualifications

• 10+ years of B2B marketing experience, with at least 4 years in demand generation for SMBs or high-velocity businesses
• Proven track record of managing pipeline metrics and making data-driven decisions
• Hands-on experience in account-based marketing, email campaigns, and content creation
• Experience in hiring and coaching marketing professionals, including junior team members
• Strong partnership skills with Sales and Customer Success teams, particularly in understanding small business buyers