Head of Solutions Marketing
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Job Summary
Building and leading a new Customer Marketing area, the full-time Head of Solutions Marketing will define strategies for product positioning, manage sales collateral, and drive upsell campaigns, all while working remotely and reporting directly to the CMO.
Key responsibilities
- Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
- Lead the Sales Collateral and Copywriting teams to deliver impactful marketing materials used by the Sales team
- Develop and execute Customer Marketing and Events strategies to achieve revenue targets through upsell and cross-sell campaigns
Required qualifications
- 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
- 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
- Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
- Experience in customer marketing, including upsell/cross-sell campaigns and client events
- Proficiency in copy management, including briefing and editing B2B copy
Complete Job Description
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