Healthcare Marketing Principal
Job Summary
Owning the go-to-market strategy for the Healthcare vertical in the Americas, the full-time remote Healthcare Marketing Principal will design and execute integrated campaigns to accelerate pipeline generation and enhance customer experiences.
Key responsibilities
- Develop and manage the Americas Healthcare Marketing Plan, aligning it with revenue targets through strategic regional activations
- Design and optimize multi-touch integrated campaigns and Account-Based Marketing strategies targeting hospital buying committees
- Lead field marketing activation strategies at major healthcare industry events and track marketing performance through scorecards and reviews
Required qualifications
- 8-10+ years of experience in B2B field marketing, demand generation, or solutions marketing, preferably in enterprise software or cybersecurity
- Significant experience marketing to Healthcare provider organizations, including Health Systems and Hospitals
- Proven history of building partnerships with enterprise sales leaders
- Hands-on experience with modern MarTech stacks such as Salesforce and Marketo
- Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
Complete Job Description
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