Healthcare Professional Marketing Director

Job Summary

Seeking a dynamic and experienced Healthcare Professional Marketing Director, the full-time remote role will manage the HCP marketing strategy and roadmap, develop strategic marketing plans, and drive awareness of GoodRx's products among healthcare professionals.

Key Responsibilities

• Own the HCP marketing strategy and roadmap, translating company priorities into integrated plans
• Develop and implement strategic marketing plans to enhance awareness and perceptions of GoodRx among healthcare professionals
• Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention

Required Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field; a Master's degree is preferred
• 15+ years of experience in healthcare product marketing or engagement strategy with increasing ownership of complex programs
• Extensive experience in developing successful B2B and/or B2C marketing strategies targeting healthcare professionals
• Deep understanding of the clinical landscape and healthcare marketing best practices
• Experience managing small teams and fostering a collaborative, results-driven culture