Home Services Marketing Manager

Job Summary

Owning the go-to-market strategy for home services, the full-time Vertical Marketing Manager will define personas, positioning, and messaging for various subverticals while tracking performance metrics and reporting to leadership in a hybrid work environment based in Atlanta.

Key responsibilities

• Develop and implement the home services go-to-market strategy, prioritizing subverticals to achieve acquisition and revenue goals
• Analyze vertical health metrics such as customer growth, churn, and product adoption, and report performance insights to leadership
• Act as the public face of home services at trade shows and webinars, while serving as the messaging authority across cross-functional teams

Required qualifications

• BS/BA and 4-6 years of experience in a strategic marketing role
• Direct experience in home services technology or field service software
• Proven track record of owning strategy end-to-end and being accountable for results
• Strong analytical skills with the ability to interpret metrics and build compelling narratives
• Experience influencing cross-functional partners without formal authority