In-Product Growth Marketing Specialist

Job Summary

Owning the execution of promotional in-product campaigns, the full-time remote In-Product Growth Marketing Specialist will manage trial growth initiatives, coordinate cross-functional teams, and analyze performance metrics to enhance customer engagement and conversion.

Key responsibilities

• Own the end-to-end execution of promotional in-product campaigns, including planning, configuration, QA, launch, monitoring, and optimization
• Coordinate with Marketing, Product, Analytics, Creative, Engineering, and other teams to manage requirements, approvals, timelines, dependencies, and changes
• Analyze campaign, experiment, cohort, and customer journey performance to identify drop-offs, growth opportunities, performance issues, and root causes

Required qualifications

• 2-4 years of experience in growth marketing, digital marketing, or a related field
• Experience executing digital campaigns and growth initiatives from planning through launch and optimization
• Strong analytical skills with the ability to evaluate performance and turn data into actionable insights
• Familiarity with analytics and project management tools such as GA4, Jira, or similar platforms
• Proactive and adaptable mindset with reliable follow-through and problem-solving abilities