Industry Marketing Senior Analyst

Job Summary

Collaborating with cross-functional teams, the full-time Industry Marketing Senior Analyst will manage industry marketing programs, drive demand generation initiatives, and support content development while working remotely.

Key responsibilities

• Help manage industry marketing programs, including tracking budgets, program progress, and KPIs
• Coordinate industry events and manage the overall industry event calendar, supporting end-to-end event planning processes
• Support the development of industry-specific content and digital campaigns, ensuring alignment with marketing goals

Required qualifications

• Undergraduate degree in marketing, business, or a related field, plus 3 to 5 years of integrated marketing experience in a B2B technology environment
• Proven success in planning and executing marketing programs that support demand generation and pipeline growth
• Strong project management skills with the ability to manage multiple deadlines and priorities
• Familiarity with content development, digital marketing, and marketing measurement practices
• Experience with marketing and sales automation platforms such as Salesforce.com