Influencer Marketing Manager

Job Summary

To drive growth through creator partnerships, the full-time remote Influencer Marketing Manager will build and manage a network of influencers and affiliates, focusing on performance-driven content and collaboration with retail initiatives.

Key responsibilities:

• Develop a pipeline of creators prioritizing content quality to drive subscriptions and retail sales
• Analyze performance metrics in partnership with the Paid Social Manager to optimize recruitment and content strategies
• Expand affiliate and ambassador programs, defining KPIs and tracking ROI to enhance performance-driven partnerships

Required qualifications:

• 4+ years of experience in influencer, affiliate, or creator partnerships at a consumer or DTC brand
• Deep understanding of social media culture and content performance across various platforms
• Strong knowledge of paid creator content, partnership ads, and performance metrics
• Experience with data analysis and visualization tools
• Confident negotiator with a growth mindset and ownership of program strategy and execution