Influencer Marketing Manager

Job Summary

Leading the execution of an influencer program, the full-time remote Influencer Marketing Manager will manage a team of specialists, oversee creator partnerships, evaluate influencer deals, and measure the program's success through performance analysis.

Key responsibilities

• Oversee creator communications and manage the partnership lifecycle from outreach to performance analysis
• Develop and implement influencer strategies aligned with brand objectives while managing budgets and cross-functional partnerships
• Track influencer performance against KPIs and report results to stakeholders regularly

Required qualifications

• 5-7 years of experience in influencer, creator, or social media marketing, including managing celebrity or macro talent
• Proven experience in budget management and negotiating creator contracts
• Strong analytical skills with experience in performance reporting and ROI analysis
• Familiarity with TikTok, Instagram, and YouTube creator ecosystems
• Experience in health, fitness, nutrition, or consumer subscription apps is a plus