Insights Lead
Job Summary
Seeking a consultative and strategically minded Insights Lead, the full-time position will manage insights development and commercial storytelling for key client verticals, leveraging digital advertising expertise and modern AI tools to enhance market synthesis and automate research workflows.
Key responsibilities:
- Partner with Ad Sales and Go-to-Market Strategy teams to gather insights on industries and audience trends for sales narratives
- Formulate and execute quantitative and qualitative research methodologies using Yahoo first-party data and syndicated intelligence tools
- Translate complex data and consumer behavioral shifts into visually compelling executive presentations and industry case studies
Required qualifications:
- Bachelor's degree or equivalent practical experience
- 8+ years of experience in consumer insights, media analytics, or market research within the digital advertising ecosystem
- Demonstrated track record of leading consultative research initiatives supporting enterprise sales and client growth
- Hands-on experience with generative AI platforms for research synthesis and workflow automation
- Strong proficiency with digital advertising measurement frameworks and syndicated market research tools
Complete Job Description
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