Integrated ABM Campaign Manager
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Job Summary
To drive pipeline across Enterprise and Mid-Market segments, the full-time Integrated ABM Campaign Manager will develop and scale targeted campaigns, manage various marketing strategies, and collaborate closely with Sales and Partner Marketing teams in a remote setting.
Key Responsibilities
- Own the strategy, planning, execution, and optimization of integrated ABM campaigns across Enterprise and Mid-Market audiences
- Manage targeted paid advertising, particularly on LinkedIn, and develop personalized content and digital ABM experiences
- Collaborate with Sales and GTM Operations to identify target accounts and activate campaigns effectively
Required Qualifications
- 5+ years of B2B marketing experience with a focus on building ABM campaigns
- Experience in developing and executing multi-channel campaigns from strategy through measurement
- Hands-on experience with LinkedIn advertising and audience segmentation
- Familiarity with personalized landing page platforms and direct mail engagement tactics
- Strong understanding of how marketing campaigns support Sales engagement and pipeline generation
Complete Job Description
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