Integrated Demand Generation Specialist

Job Summary

To amplify channel strategies, the full-time Integrated Demand Generation Specialist will manage A/B testing, develop lifecycle programs, and drive integrated campaign execution in a remote capacity.

Key responsibilities

• Create and manage a high-velocity A/B testing roadmap to optimize conversion rates across various digital channels
• Partner with strategists to build lifecycle monetization and cross-sell programs that enhance product adoption and engagement
• Oversee the campaign calendar and ensure seamless execution of integrated marketing plans across web, lifecycle, and paid media

Required qualifications

• 4-6 years of experience in demand generation, growth marketing, or lifecycle marketing
• Proven track record of delivering successful campaigns across web, email, and paid media
• Hands-on experience with A/B testing and conversion rate optimization
• Experience managing creative agencies and coordinating marketing initiatives
• Demonstrated ability to leverage generative AI and automation in marketing workflows