Integrated Marketing Director
Job Summary
Experienced marketers will find a fully remote opportunity as an Integrated Marketing Director, responsible for developing and executing comprehensive marketing strategies, managing integrated campaigns, and analyzing performance metrics to drive growth across HealthCentral's portfolio of brands and products.
Key responsibilities
- Develop and implement annual and quarterly integrated marketing plans aligned with business objectives
- Execute integrated campaigns across various channels, managing day-to-day program execution and coordination
- Analyze marketing performance and establish KPIs to measure effectiveness and inform future strategies
Required qualifications
- 6-10+ years of experience in integrated marketing, marketing strategy, or related fields
- Proven ability to develop and execute comprehensive marketing plans and campaigns
- Strong quantitative and analytical skills, with experience in budgeting and performance measurement
- Familiarity with marketing funnels, segmentation, and channel strategy
- Experience with CRM, marketing automation, and analytics platforms
Complete Job Description
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