Integrated Marketing Manager

Job Summary

Leading integrated marketing for new growth initiatives, the full-time Integrated Marketing Manager will develop audience insights, messaging strategies, and creative approaches while collaborating with cross-functional teams in a hybrid role based in Boston approximately once per month.

Key responsibilities

• Lead integrated marketing strategy and planning for audience expansion and growth initiatives
• Develop audience and messaging insights through research, testing, and campaign performance analysis
• Own creative and campaign briefs, partnering with Creative and Content teams to implement strategies

Required qualifications

• 5+ years of experience in integrated marketing, brand marketing, growth marketing, or a related field
• Proven experience developing and executing integrated marketing strategies across multiple channels
• Strong analytical instincts with the ability to translate campaign performance into actionable recommendations
• Demonstrated ability to create effective creative briefs and marketing plans based on audience insights
• Excellent project management skills and experience in cross-functional collaboration