Integrated Media Strategist

Job Summary

Working remotely on a temporary basis, the Freelance Integrated Media Strategist will provide local market insights and collaborate with central teams to enhance event marketing strategies, focusing on audience targeting and campaign execution for approximately 12 hours per week from October to the end of November.

Key responsibilities

• Bring local market intelligence, including understanding of media landscape, audience behaviors, and cultural nuances
• Collaborate with the central team to shape event marketing strategies, including audience targeting and media mix
• Leverage local connections to facilitate introductions and explore relevant marketing opportunities

Required qualifications

• Strong background in integrated marketing, media strategy, or event marketing, preferably in sports or entertainment
• Excellent knowledge of the local market, including media landscape and consumer behavior
• Experience in developing full-funnel paid marketing campaigns across digital and traditional channels
• Established relationships within local media and marketing networks