Integrated Media Strategy Lead
Job Summary
Leading the annual integrated media planning process, the full-time Integrated Media Strategy Lead will develop cohesive, insight-driven strategies that connect various media channels to drive brand growth, while collaborating with cross-functional teams and agency partners in a hybrid work environment.
Key responsibilities
- Translate brand objectives into unified media strategies that span the consumer journey
- Partner with various stakeholders to define measurable KPIs and optimize media investments
- Steward paid media performance and lead quarterly reporting to inform optimization actions
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of media or communications planning experience with a proven track record of driving brand growth
- Experience in a media agency or client-side media role
- Expertise in the digital media landscape, including retail media networks
- Strong business acumen with the ability to interpret performance drivers
Complete Job Description
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