International DTC Vice President

Job Summary

Driving the growth of NordicTrack's direct-to-consumer business internationally, the full-time salaried International DTC Vice President will own the commercial P&L, set strategic priorities across markets, and collaborate with cross-functional teams to enhance brand presence and revenue generation while working remotely.

Key responsibilities

• Own the international DTC P&L, setting growth targets and managing revenue, margin, and marketing spend across priority markets
• Develop and execute a cohesive merchandising, pricing, and promotion strategy tailored to each market while ensuring alignment with global brand positioning
• Lead the demand generation strategy and oversee site optimization to enhance customer experience and drive conversion rates

Required qualifications

• Bachelor's degree in marketing, business, or a related field
• 8+ years of experience in DTC general management, brand or commercial leadership, or ecommerce, with proven P&L ownership
• Demonstrated success in growing a DTC brand with comprehensive revenue and funnel management
• Experience leading cross-functional teams in a matrix environment, aligning various stakeholders towards common goals
• Multi-market international experience, preferably in Europe and Australia, with familiarity in marketplace models like JD.com or Tmall