Lead Data Analyst
Job Summary
To support the Growth Marketing Team, the full-time Lead Data Analyst will manage marketing data reporting and analysis, develop dashboards, and collaborate cross-functionally to enhance data integrity and drive lead-generation activities.
Key responsibilities
- Lead the development of reporting and dashboards to analyze marketing effectiveness
- Generate weekly and monthly reports on marketing KPIs such as leads and conversion rates
- Collaborate with various teams to maintain data integrity and create new automated processes
Required qualifications
- Advanced SQL skills, with experience in BigQuery and GCP preferred
- Strong business acumen with the ability to translate business needs into data requirements
- Advanced knowledge of Looker or other BI tools like Tableau or Power BI
- Experience with Google Analytics or other web analytics tools
- Knowledge of marketing metrics, including conversion rates and web metrics
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