Lead Data Analyst
Job Summary
To support the Growth Marketing Team, the full-time Lead Data Analyst will manage marketing data reporting and analysis, develop dashboards, and collaborate cross-functionally to enhance data quality and drive lead-generation activities.
Key responsibilities
- Lead the creation of reporting and dashboards to evaluate marketing effectiveness and support full funnel programs
- Generate weekly and monthly reports on marketing KPIs, including leads, conversion rates, and website traffic
- Collaborate with various teams to maintain data integrity and develop new processes focused on automation and business acceleration
Required qualifications
- Advanced SQL skills, with experience in BigQuery and GCP preferred
- Strong business acumen to translate business needs into data requirements
- Proficiency in Looker or other BI tools such as Tableau or Power BI
- Experience with Google Analytics or other web analytics tools
- Knowledge of marketing metrics, including conversion rates and web metrics
Complete Job Description
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