Lead Market Research Analyst

Job Summary

Working remotely on a contract basis, the Lead Market Research Analyst will support a strategic knowledge management initiative by reviewing and categorizing over 1,500 market research reports, improving metadata and taxonomy for enhanced discoverability and AI readiness.

Key responsibilities

• Independently assess and classify research reports based on methodology and content, identifying types such as segmentation, social listening, and brand tracking
• Recommend and implement improvements to metadata and taxonomy to ensure accurate representation of research studies
• Develop a reference guide for research types and methodologies, providing clear definitions and examples to support tagging and AI-generated content

Required qualifications

• Background in market research and customer insights, with knowledge of both quantitative and qualitative methodologies
• Experience with metadata, taxonomy, information architecture, or knowledge management initiatives
• Proven skills in content auditing and large-scale tagging
• Ability to work independently and make sound classification decisions
• Strong written and verbal communication skills