Lead Paid Marketing

Job Summary

Owning a portfolio of paid media across Google and Microsoft, the full-time Lead Paid Marketing will manage an eight-figure annual media budget for the Make & Manage Money business, focusing on campaign strategy, execution, and profitable growth in a remote environment.

Key responsibilities

• Develop and execute strategies for Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory
• Allocate budget, forecast performance, and report on profitability while identifying and addressing growth constraints
• Collaborate with cross-functional teams to optimize campaigns and ensure alignment on goals and outcomes

Required qualifications

• Proven experience in profitably scaling $10M or more in annual media spend for affiliate or consumer lead generation
• Hands-on expertise in Google Ads and Microsoft Ads, with the ability to manage a diverse portfolio across both platforms
• Strong understanding of affiliate economics, including partner payouts and revenue metrics
• Ability to identify and address constraints in campaigns, including creative, landing pages, and offers
• Clear communication skills for performance updates and cross-team collaboration