Lead Paid Marketing

Job Summary

Driving profitable growth for the Make & Manage Money business, the full-time Lead Paid Marketing will manage an eight-figure annual media portfolio across Google and Microsoft, setting strategic plans and executing campaigns while collaborating with cross-functional teams to optimize the entire funnel.

Key responsibilities

• Develop and execute strategies for paid media campaigns across Google Search, Demand Gen, YouTube, and Microsoft inventory
• Allocate budgets, forecast performance, and ensure profitability while prioritizing growth initiatives
• Collaborate with teams to address constraints and implement changes that enhance campaign performance

Required qualifications

• Proven experience in profitably scaling affiliate or consumer lead generation with direct ownership of $10M+ in annual media spend
• Hands-on expertise in Google Ads and Microsoft Ads, with a strong understanding of various ad formats and placements
• Deep knowledge of affiliate economics, including partner payouts, conversion rates, and return on ad spend (ROAS)
• Ability to identify and address constraints in the marketing funnel, collaborating effectively with relevant teams
• Strong communication skills for providing clear performance updates and recommendations