Lead Paid Marketing Specialist

Job Summary

Owning a portfolio of paid media campaigns, the full-time Lead Paid Marketing Specialist will manage and scale over $10M annually in Google and Microsoft advertising for the Make & Manage Money business, focusing on optimizing performance through creative strategy and data-driven insights in a remote environment.

Key responsibilities

• Develop and execute strategies across Google Search, Demand Gen, YouTube, and Microsoft inventory to drive profitable growth
• Allocate budget, forecast performance, and report on profitability while identifying and addressing constraints in the marketing funnel
• Collaborate with cross-functional teams to ensure alignment on campaign needs and drive improvements in offers, landing pages, and payouts

Required qualifications

• Proven experience in profitably scaling affiliate or consumer lead generation with direct management of $10M+ in annual media spend
• Hands-on expertise in Google Ads and Microsoft Ads, including audience buying and native inventory
• Strong understanding of affiliate economics, including partner payouts, conversion rates, and return on ad spend (ROAS)
• Ability to identify and address constraints within the marketing funnel and communicate effectively with team members
• Experience in testing and optimizing campaigns across various digital platforms