Lifecycle Campaign Manager

Job Summary

Managing lifecycle marketing initiatives, the full-time salaried Growth Campaign Manager will execute member acquisition and engagement campaigns, oversee project management, and collaborate with cross-functional teams in a remote setting.

Key responsibilities

• Partner with the Sr Technical Lifecycle Marketing Manager to build and deploy multi-channel campaigns in Braze
• Monitor campaign performance and manage day-to-day orchestration from intake through retrospective
• Support broader Growth initiatives while implementing AI-assisted workflows for campaign planning and execution

Required qualifications

• 3-4 years of experience in lifecycle marketing, campaign management, or growth marketing in a B2C or B2B2C environment
• Hands-on experience with enterprise customer engagement platforms such as Braze, Iterable, or SFMC
• Strong project management skills for complex, multi-asset marketing campaigns
• Proficiency with growth analytics tools like GA4, Looker, or Amplitude for performance data reporting
• Experience using generative AI tools to optimize campaign workflows and task tracking