Lifecycle Copywriter
Job Summary
To support a growing mission in women's health, the full-time remote Lifecycle Copywriter will create engaging content across email, in-app, and website channels, focusing on customer lifecycle stages from onboarding to retention and win-back.
Key responsibilities
- Own writing for email, SMS, and in-app communications tailored to various customer segments, including fertility and perimenopause
- Engage in diverse writing projects beyond standard formats, such as educational guides and campaign scripts
- Continuously test and iterate on copy effectiveness using performance data to optimize messaging strategies
Required qualifications
- 3+ years of copywriting experience, particularly in email and lifecycle marketing
- A diverse portfolio showcasing work across email, in-app, and product copy
- Experience with data-driven testing and iteration processes
- Basic proficiency in Figma for collaboration purposes
- Background in wellness, beauty, or femtech is a plus
Complete Job Description
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