Lifecycle Copywriter
Job Summary
To support a growing women's health initiative, the full-time remote Lifecycle Copywriter will create engaging content for email, in-app, and website channels across the entire customer lifecycle, focusing on high-quality execution and creative experimentation.
Key responsibilities
- Own and develop email, SMS, and in-app writing for various customer segments, including fertility and wellness
- Engage in diverse writing projects beyond traditional formats, such as educational guides and campaign scripts
- Continuously test and iterate on messaging strategies based on performance data to optimize engagement
Required qualifications
- 3+ years of copywriting experience, particularly in email and lifecycle marketing
- A diverse portfolio showcasing work across email, in-app, and product copy
- Experience with performance data analysis to inform copy decisions
- Basic proficiency in Figma for collaboration purposes
- Familiarity with wellness, beauty, or femtech industries is a plus
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