Lifecycle Copywriter

Job Summary

To support a growing team focused on women's health, the full-time remote Lifecycle Copywriter will create compelling content for email, in-app, and website channels, managing the customer journey from initial engagement through onboarding and retention.

Key responsibilities

• Own email, SMS, and in-app writing across the full customer lifecycle for various segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as campaign scripts and educational guides
• Test and iterate content strategies based on performance data to optimize engagement and effectiveness

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A diverse portfolio showcasing work across multiple channels, including email and product copy
• Experience with testing and analyzing performance data to inform content strategies
• Basic proficiency in Figma for collaboration with design teams
• Familiarity with compliance challenges related to medical device products is a plus