Lifecycle Copywriter

Job Summary

To support a growing women's health initiative, the full-time remote Lifecycle Copywriter will create engaging content for email, in-app, and website channels throughout the customer lifecycle, focusing on high-quality execution and creative experimentation.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and perimenopause
• Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
• Continuously test and iterate on content performance, analyzing data to optimize subject lines, flows, and send cadence

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience with testing and iterating based on performance data
• Basic literacy in Figma for cross-team collaboration
• Background in wellness, beauty, or femtech is a plus