Lifecycle Copywriter
Job Summary
To support a growing women's health initiative, the full-time remote Lifecycle Copywriter will create engaging copy for email, in-app, and website channels throughout the customer lifecycle, focusing on high-quality execution and creative experimentation.
Key responsibilities
- Own email, SMS, and in-app writing across all customer segments, including fertility and perimenopause
- Engage in diverse writing projects beyond standard formats, such as guides and campaign scripts
- Test and iterate copy based on performance data, ensuring timely execution of recurring tasks
Required qualifications
- 3+ years of copywriting experience, particularly in email/lifecycle marketing
- A portfolio demonstrating versatility across multiple copy channels
- Experience with testing and iterating based on performance metrics
- Basic literacy in Figma for collaboration purposes
- Background in wellness, beauty, or femtech is a plus
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