Lifecycle Copywriter

Job Summary

To support a high-growth startup focused on women's health, the full-time remote Lifecycle Copywriter will create engaging content for email, in-app, and website channels across the customer lifecycle, emphasizing high-quality execution and creative experimentation.

Key responsibilities

• Own writing for email, SMS, and in-app communications across various customer segments, including fertility and wellness
• Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
• Continuously test and iterate on messaging strategies while managing routine content delivery efficiently

Required qualifications

• 3+ years of copywriting experience, particularly in email and lifecycle marketing
• A diverse portfolio showcasing work across email, in-app, and product copy
• Experience with performance data analysis to inform content decisions
• Basic literacy in Figma for cross-team collaboration
• Background in wellness, beauty, or femtech is a plus