Lifecycle Copywriter
Job Summary
To support women's health initiatives, the full-time remote Lifecycle Copywriter will create compelling content for email, in-app, and website channels across the full customer lifecycle, focusing on high-quality execution and creative experimentation.
Key responsibilities
- Own email, SMS, and in-app writing for various customer segments, including fertility and perimenopause
- Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
- Continuously test and iterate on copy based on performance data to optimize engagement
Required qualifications
- 3+ years of copywriting experience, particularly in email and lifecycle marketing
- A portfolio demonstrating versatility across email, in-app, and product copy
- Experience with testing and iterating copy based on real performance metrics
- Basic literacy in Figma for collaboration purposes
- Background in wellness, beauty, or femtech is a plus
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